Get WebsiteAudit

Free website audit

Find out what’s holding your website back.

Give us your web address. We run Google’s own PageSpeed test and our own 44-point scan of your page, then explain in plain English what needs fixing, why it matters, and what to do first.

  • Speed
  • Works on phones
  • Found on Google
  • Secure
  • Looks legitimate
  • Easy to contact

We’ll ask for an email address so we can send you the report.

  • Free
  • No account
  • Usually under a minute
Example audit An illustration, not a live scan

https://yourbusiness.com

  • Speed 43
  • Works on phones 78
  • Found on Google 65
  • Secure 88
  • Looks legitimate 50
  • Easy to contact 57
61 out of 100
Needs work Overall website health
Sample figures for a made-up site. The six results above are weighted into that total exactly as your own report weights yours.

What we check

Six things every website has to get right

Google’s test covers three of them. The other three — whether your site is secure, whether it looks legitimate, and whether a ready-to-buy visitor can actually reach you — are ours. They are the checks most free tools skip entirely. The bar on each card is how much that area counts toward your overall score.

Speed

Does your site load fast enough to keep people?

How quickly your server answers, and how much a visitor has to download before the page is usable.

  • Server response time
  • Full page delivery
  • Total page size
  • Oversized files
  • Image format
  • Compression
  • Repeat visit speed
  • Add-ons and scripts
  • Outside services
  • Connection method
  • Address redirects

Works on phones

Is it usable for the people visiting on a phone?

Whether the page is set up for phone screens — and, where Google’s mobile test ran, what it measured.

  • Fits phone screens
  • Pinch to zoom
  • Sideways scrolling

Found on Google

Can people actually find you in search?

What a search engine can actually read: your title, description, headings, sitemap and link preview.

  • Visible to Google
  • Page title
  • Search description
  • Main heading
  • Preferred address
  • Search engine instructions
  • Sitemap
  • Link preview
  • Image descriptions
  • Business details for Google
  • Page language

Secure

Is your site safe for visitors to use?

Your certificate, whether visitors are forced onto a secure connection, and the protections you send with the page.

  • Secure connection
  • Insecure address
  • Security certificate
  • Forced secure browsing
  • Insecure content
  • Browser protections

Looks legitimate

Does your site look like a real business to a stranger?

The signals a stranger looks for before believing you are a real business — a privacy policy, a current footer, no exposed software versions.

  • Privacy policy
  • Footer date
  • Software version on show
Google’s test doesn’t look at this at all

Easy to contact

Can a ready-to-buy visitor actually reach you?

Whether someone ready to buy can actually reach you: a phone number they can tap, an email, a form, your opening hours.

  • Phone number
  • Tap to call
  • Email address
  • Contact form
  • Clear next step
  • Opening hours
  • Address or map
  • Social profiles
  • Browser tab icon
  • Visitor tracking
Google’s test doesn’t look at this at all
Anything we can’t measure is labelled, not guessed. If your site builds its content with JavaScript, the checks that read the page body are marked “not measured” rather than reported as failures. The report never tells you something is missing when it may be right there on screen.

How it works

Two independent tests, one plain-English write-up

No account, no install, nothing to configure. You give us an address; we do the rest.

STEP 01

You give us the address

Type your homepage address and start the audit. We ask for an email so the report reaches you even if the tab is closed — nothing else.

STEP 02

Both tests run

Google PageSpeed Insights loads your page in a real browser on a throttled mobile connection. At the same time our own scanner fetches the page directly and runs 44 checks Google’s test does not make.

STEP 03

You get the report

The two results are merged, ranked worst-first and written up: what’s wrong, why it matters, and the steps to fix it. Where both tests independently flagged the same thing, the report says so.

Inside the report

A document you’d be happy to forward to a client

Score, verdict, the one thing to do first, then every finding in full — with the measurement behind it one click away. This is the real layout built from the real components, with sample figures; the list of parts follows whichever one you reach.

Example Sample report — every figure below is illustrative
Website audit Checked 4 minutes ago

yourbusiness.com

Measured by Google PageSpeed Insights and our own direct scan.

61
out of 100
Needs work
Overall website health

Real problems, none of them fatal. Worth booking time to work through the list below.

CriticalPoor Needs workGood Excellent

Your homepage takes 5.8 seconds to show its main content on a phone. Everything else here is tidy — the layout holds up, the certificate is valid, the contact details are where a customer expects them. Fix the loading time and this is a good site rather than a slow one.

Your consultant’s read

Your site is close to where it should be. What follows are refinements, not repairs.

What’s already working

Search visibility is strong: the title, description and headings are all in place, and nothing is accidentally hiding the site from Google. A customer can find your phone number and tap it.

What’s holding you back

Weight, mostly. The homepage ships 2.9 MB before a visitor sees anything, and the server takes 1.4 seconds to send the first byte — so a phone on a normal connection waits before it can even start.

Two of the fixes below you can do yourself this afternoon. The rest is about half a day of a developer’s time.

01 Fix this first

Critical Hard About 2 hours of a developer’s time Confirmed by both tests

Speed up your server’s first response

Your site takes a while just to start loading — visitors stare at a blank screen before anything appears, and many give up before they see a single word.

What we measured: your server took 1.41 seconds to start sending the page. Under 0.6s feels instant; over 1.5s feels broken.

The six things that matter

Each one scored on its own, then weighted into the number at the top.

Speed 43Poor
Works on phones 78Good
Found on Google 65Needs work
Secure 88Good
Looks legitimate 50Needs work
Easy to contact 57Needs work

One finding, in full

Every finding answers the same four questions. The evidence is there when you want it, and folded away when you don’t.

03
Medium Easy · 5 minutes You can do this Found on Google

Write your search description

Why it matters

This is the grey sales pitch under your link in Google’s results. Leave it blank and Google grabs whatever text it finds first, which is rarely the thing that makes someone click.

What to do
  1. Write two short sentences — about 150 characters — saying what you offer and why someone should choose you.
  2. Include the thing people actually search for, and finish with an invitation such as “Call today for a free quote.”
  3. Add it in your SEO plugin’s “meta description” box for the homepage, and save.

Prefer to hand it off? Ask your web person to add a meta description of about 150 characters to the homepage.

Evidence & technical detail

What we measured: your search description is 47 characters. You have room for roughly 110 more to make the case for clicking.

Google’s wording: “Document does not have a meta description” — Lighthouse, SEO audit.

Why this one

Built to be right, not to be impressive

Four decisions that make this report different from every free scanner that emails you a PDF of Lighthouse output.

Two sources

Every site is tested twice, independently

Google’s Lighthouse run and our own direct scan look at the same site and are then merged. Where they agree, the report marks it — a finding two independent tests both flagged is one you can act on without arguing about it.

Beyond Lighthouse

We check whether a customer can reach you

Thirteen of our checks cover ground Google’s test has no opinion about: is your phone number on the page and tappable, is there a contact form, are your opening hours anywhere, does the site look like a real business to a stranger.

Plain English

Written for the person paying for the site

Google’s wording — “eliminate render-blocking resources” — is translated through a fixed playbook into an instruction, and an automated test blocks engineering jargon from reaching a headline. The original wording stays available underneath.

Honest gaps

“Not measured” instead of a guess

If Google’s test fails on our side, the report says so and says it was our fault. If a check couldn’t see your page properly, it is withdrawn rather than reported as a failure. The score states how many areas it is actually based on.

Who it’s for

One report, three readers

The same document works for the person who owns the site, the person selling them work, and the person doing it.

Business owners

  • A score, a verdict and one thing to do first.
  • Every fix says whether you can do it yourself.
  • One button turns the whole plan into a message you can email your web person.

Agencies & freelancers

  • A branded report you can send a client without editing it.
  • Findings ranked by weight, with time estimates you can quote from.
  • Print to PDF for a cover page, the plan and the full evidence.

Developers

  • The measurement behind every claim, one disclosure away.
  • Google’s original audit wording kept verbatim alongside ours.
  • Lighthouse metrics in full where the deep test ran.

Questions

The things people ask before running one

Is the website audit free?

Yes. The audit is free and there is no account to create. We ask for an email address so we can send you the report.

How long does a website audit take?

Usually under a minute. You can read the report on screen as soon as it is ready, and a copy is emailed to you.

What does the audit check?

Six things: how fast your site loads, whether it works properly on phones, whether people can find you on Google, whether it is secure, whether it looks like a real business to a stranger, and whether a customer can actually contact you. That last one includes checks most tools skip, such as whether your phone number is on the page and tappable, whether there is a contact form, and whether your security certificate is about to expire.

Do I need to be technical to use it?

No. The report is written for business owners rather than developers. Every fix says whether you can do it yourself or should hand it to your web person, and there is a button that turns the whole list into one message you can email them.

How is this different from Google PageSpeed Insights?

PageSpeed Insights measures how fast a page loads. This audit includes those measurements and adds 44 checks of its own — including things Google never looks at, such as whether a customer can phone you, whether you have a contact form, and whether your certificate is close to expiring — then explains all of it in plain English.

Does it work on websites built with React or other JavaScript frameworks?

Yes. If a page builds its content with JavaScript, the checks that read the page body are marked "not measured" instead of being reported as failures, so the report never claims something is missing when it is simply added by the browser.

Longer answers, and the problems behind them, are in the guides — starting with how to audit a website yourself.

Start here

See what your website needs to fix

It takes about a minute, it costs nothing, and you keep the report.

  • Free
  • No account
  • Report emailed to you