Guides
Plain-English guides to what goes wrong with websites
Written for the person paying for the site rather than the person building it. Every one is something we see repeatedly in real audits, explained without jargon, with an honest note on what each fix costs and whether you can do it yourself.
Speed
Core Web Vitals, explained without the jargon
Someone sent you a report full of LCP, INP and CLS. Here is what each one actually measures, what counts as good, what causes a bad score, and which of them is worth your money.
Read the guideWhy is my website slow? The seven usual causes
A slow website almost always comes down to one of seven things. Here is how to tell which one is yours, in plain English, and what it costs to fix each.
Read the guideGetting found on Google
How to do a website audit: a 10-step checklist
A website audit checklist you can work through yourself: speed, mobile, search visibility, security, trust and contact. What to check, and what good looks like.
Read the guideMy website is not showing up on Google
Two very different problems look identical from outside: Google cannot see your site, or Google can see it and is not ranking it. Here is how to tell which you have, and what fixes each.
Read the guideSEO audit checklist: 23 things to check
A practical SEO audit checklist covering indexing, on-page, technical and content. Each check says how to run it, what good looks like, and whether you need a developer to fix it.
Read the guideMobile
Security
Or just have us look at it
Reading about what can go wrong is useful. Finding out which of it applies to your site takes about a minute.