Found on Google
Free SEO audit of your website
Enter your address and we will tell you what a search engine can and cannot see — whether you are indexed at all, whether your pages say what they are about, and what to fix first. No account, no card, about a minute.
- Free
- No account
- Usually under a minute
What this checks
Every one of these is measured directly on your page and reported with the evidence attached.
- Visible to Google
- Whether anything on the page or in robots.txt is telling search engines to ignore you. This is the check that explains a site ranking for nothing at all, and it is an accident more often than not.
- Page title
- Whether the page has a title, whether it is a real one, and whether it is a sensible length for a search result.
- Search description
- The grey sentence under your link in the results. Missing is common; Google writes its own, and rarely as well.
- Main heading
- Whether the page has exactly one main heading that states what it is about, rather than a logo or a strapline in that slot.
- Preferred address
- Whether the page declares which of its possible addresses is the official one, so the same content at three URLs is not treated as three competing pages.
- Search engine instructions
- What your robots file actually says, including whether it is accidentally blocking the stylesheets a crawler needs to judge your mobile layout.
- Sitemap
- Whether one exists at an address a search engine will look for.
- Link preview
- What appears when somebody pastes your address into a chat or a social post. A bare blue link costs clicks on every share.
- Image descriptions
- Whether your images carry text describing them — for people using screen readers, and for image search.
- Business details for Google
- Whether the page carries structured information a search engine can read directly rather than infer.
- Page language
- Whether the page declares what language it is written in.
These run alongside the rest of the audit — every scan covers all six areas, so you get speed, works on phones, found on google, secure, looks legitimate and easy to contact whichever page you started from.
What this checks, and what it does not
An SEO audit tool can measure the mechanical half of search visibility with complete accuracy: whether your pages are reachable, whether anything is blocking them, whether each one declares a title, a description, a canonical address and a language, and whether the structure of your headings makes sense. All of that is either present or it is not, and there is no judgement involved.
What no tool can measure is whether your page deserves to rank. Relevance, expertise, whether you have answered the question better than the eight pages above you — that is editorial, and anything claiming to score it automatically is scoring a proxy and calling it the thing.
So this audit is deliberately scoped to the first half. It tells you, precisely, whether anything technical is standing between your site and a search engine. That matters because technical problems are the ones that silently cost you everything — a site nobody can index ranks for nothing regardless of how good the writing is — and because they are cheap to fix once identified.
The check that matters most
Of everything in the list above, one finding is worth more than the rest combined: whether search engines have been told to ignore your site.
Websites are usually built somewhere private, with indexing deliberately switched off so an unfinished site does not appear in results. When the site launches, somebody has to switch it back on. Often nobody does, and the symptom is a site that ranks for nothing — not even its own business name — while everybody blames the content.
We check both places this can be set: the robots file, and the instruction embedded in the page itself. They are separate settings and a site can fail either one independently.
Why the findings are in plain English
Most SEO tools produce a list of issues written for someone who already knows what the issues mean. "Missing canonical", "H1 not found", "meta description length 0" — each is technically accurate and none of it tells a business owner what to do, how urgent it is, or whether it needs a developer.
Every finding here says four things instead: what we found, why it matters to your business, what to do about it, and whether it is something you can handle yourself. Where a fix needs a developer, there is a button that turns the whole list into a message you can send them.
How it compares to the other free tools
Google Search Console is the best free SEO tool there is and this does not replace it. It shows what Google actually did with your site: which pages were indexed, which were rejected and why, and which searches you already appear for. Connect it. The catch is that it only reports on a site it has already crawled, it takes days to populate, and it is written in Google's vocabulary.
PageSpeed Insights measures speed and some technical quality. It is one of the two engines behind this audit. It does not check whether you are indexable, whether your titles are unique, or whether a customer can contact you.
This audit runs immediately against any address, needs no verification, and covers the on-page and technical checks in one pass, worded for a non-specialist. It is the right first step and a poor substitute for Search Console over time — use both.
Common questions
Is this SEO audit really free?
Yes, and there is no account to create. We ask for an email address so the report can be sent to you, and the report is readable on screen as soon as it is ready.
How long does the SEO audit take?
Usually under a minute. Two checks run at once — Google PageSpeed Insights and our own direct scan — and the findings are merged into one report.
Can I audit a website I do not own?
Yes. Everything checked here is information the site already publishes to anyone who visits it, so no permission or access is needed. Nothing is changed on the site being audited.
Will this tell me which keywords to target?
No, and be wary of tools that claim to. Keyword research needs search volume data and a judgement about your market that no page scan can make. This audit tells you whether the pages you have are technically capable of ranking at all.
Does it work on Wix, Squarespace, Shopify and WordPress?
Yes. The checks read the page as a visitor's browser receives it, so the platform behind it makes no difference. Where a site builds its content with JavaScript, checks that read the page body are marked "not measured" rather than reported as failures.
Read more about this
The longer explanations, written for someone who wants to understand the problem rather than just fix it.
SEO audit checklist: 23 things to check
A practical SEO audit checklist covering indexing, on-page, technical and content. Each check says how to run it, what good looks like, and whether you need a developer to fix it.
Read the guideMy website is not showing up on Google
Two very different problems look identical from outside: Google cannot see your site, or Google can see it and is not ranking it. Here is how to tell which you have, and what fixes each.
Read the guideHow to do a website audit: a 10-step checklist
A website audit checklist you can work through yourself: speed, mobile, search visibility, security, trust and contact. What to check, and what good looks like.
Read the guideFree SEO audit of your website
Free, no account, and the report is yours to keep.