Easy to contact

Website audit for small businesses

Most audit tools tell you about render-blocking resources. This one tells you whether a customer standing in the street with your website open can actually phone you. Free, no account, about a minute.

Free
No account
Usually under a minute

What this checks

Every one of these is measured directly on your page and reported with the evidence attached.

Phone number: Whether there is one on the page at all, and whether somebody could find it without hunting.
Tap to call: Whether tapping it on a phone opens the dialler, or does nothing because it is plain text.
Email address: Whether there is a way to reach you that is not a form.
Contact form: Whether one exists on the page.
Clear next step: Whether the page tells a ready-to-buy visitor what to do, or leaves them to work it out.
Opening hours: Whether somebody can tell if you are open right now.
Address or map: Whether there is a real location, which is both a trust signal and a local search one.
Social profiles: Whether the page links to profiles a stranger can use to check you exist.
Privacy policy: Increasingly a legal requirement, and its absence is noticed by more visitors than you would think.
Footer date: Whether the footer says 2019, which tells a stranger the business may not exist any more.
Browser tab icon: Whether you have one. Its absence is a small signal, read quickly, and it always reads the same way.

These run alongside the rest of the audit — every scan covers all six areas, so you get speed, works on phones, found on google, secure, looks legitimate and easy to contact whichever page you started from.

Why most audit tools miss the point for a small business

Run a typical small business website through a typical SEO tool and you get a list like this: render-blocking resources, cumulative layout shift 0.24, missing hreflang annotations, 14 pages with duplicate meta descriptions.

Every item is technically correct. None of it answers the question the owner actually has, which is why is my website not bringing me any work?

The gap is that those tools were built for people optimising large content sites, and they measure what matters to those sites. For a business with eight pages and a phone number, the questions that matter are different, and mostly simpler:

Can people find you at all?
When they land, do they believe you are a real business?
If they want to buy, can they reach you without effort?

This audit checks all the technical ground too — speed, mobile, indexing, certificates. But it weights the report toward those three questions, and it includes checks most tools do not make at all.

The checks other tools skip

Whether your phone number is tappable. A number typed as text does nothing when a phone user taps it. They have to memorise it, leave, and dial manually. Some will. Many will not. It costs nothing to fix and virtually no audit tool checks for it.

Whether there is a clear next step. A homepage that describes what you do and never says what to do next is asking a ready customer to figure out the process themselves.

Whether your opening hours are anywhere. For anyone deciding whether to ring you now, this is the deciding fact, and it is frequently absent.

Whether the footer is out of date. A copyright notice reading 2019 tells a stranger, in half a second and entirely unconsciously, that this business may not exist any more.

Whether your certificate is close to expiring. Not whether you have one — most tools check that. Whether it has three weeks left, which is the difference between a note in a report and every visitor hitting a full-page browser warning next month.

Written to be forwarded

The report assumes you may not be the person who will fix any of this.

Every finding says whether it is something you can do yourself or something to hand over, and roughly how long it takes. There is a button that turns the whole prioritised list into a single message you can paste into an email to whoever maintains your site — which means you can act on the audit without first having to learn what any of it means.

That is deliberate. The most common reason an audit changes nothing is not that the findings were wrong. It is that nobody could tell who was supposed to do what.

What we will not tell you

We will not tell you which keywords to target, because that needs search volume data and a judgement about your market that no page scan can make.

We will not tell you your website is losing you a specific amount of money, because we cannot know that and the figure would be invented.

And where a check could not be completed — a page that builds its content with JavaScript, a server that did not respond in time — the report says not measured rather than reporting a failure. A tool that reports something as missing when it simply could not see it is worse than a tool that admits the gap.

Common questions

What does a small business website audit check?

Six areas: how fast the site loads, whether it works on phones, whether search engines can find and read it, whether the connection and certificate are secure, whether it looks like a real business to a stranger, and whether a customer can actually contact you. That last area includes checks most tools skip entirely.

Do I need to be technical to understand the report?

No. The report is written for business owners. Terms like Largest Contentful Paint never appear in the reader-facing text — they appear only in the summary written for a developer. Every finding says whether you can fix it yourself.

Is it really free, and what is the catch?

It is free and there is no account. We ask for an email address so the report can be sent to you. If you would like help fixing what it finds, you can get in touch — but nothing about the report is held back or blurred until you do.

How is this different from hiring an SEO agency?

An agency does the fixing and the ongoing work; this does the finding. Knowing what is wrong is usually the part sold at the highest margin, and you will brief an agency far better having read an honest audit first.

Will running an audit change anything on my website?

No. The audit only requests your pages the way any visitor's browser would. Nothing is logged into, altered or uploaded.